Pop-culture and IOPS:
I recently had a number of conversations with new IOPS members who signed on without a significant background in politics. This is a great sign and something that we should encourage. We need to engage in pop culture, without sacrificing principal, if we are to gain significant amounts of new members. A great promise concerning IOPS is that it offers a high degree of unity and principle, clearly articulated and accessible to anyone who finds the website and takes the time to read and commit to the values.
In my experience, too many groups on the left are caught in dogmatic and sectarian analysis that makes them very slow to embrace new ideas or visions and very defensive about other leftist groups, like IOPS, who attempt to "tell them what to do". However, I know there are allot of unaffiliated "normal" people who are disgusted with the way things are, who are interested in the visions that IOPS has to offer and are much more willing to try out new things. If we can reach these people we can grow the membership and out organize the "old" left, avoiding the pitfalls of sectarianism and defensiveness.
Soccer or Gossip mags: IOPS and "the Cool"
The manufacture of consent is a critical component of news media, and the manufacture of what political rapper and cultural worker Lupe Fiaso calls "the cool" is another key element of the PR machine that maintains the status quo. Any significant growth of IOPS in our highly media/PR focused culture will involve the development of our "cool".
We need an outreach material section of the website. There have been many flyers, videos, and photos produced that are cultural work for IOPS but it is hard to access or share on the current website. This outreach section should have simple flyers, photos, videos, songs, and zines that can easily be shared on both the webs of social media and in the streets of the real world. We should encourage all members to share these simple outreach materials on social media and we should include a link to these for everyone who becomes a new member. For example, pictures with basic text on them ("memes" like the ones on this blog) are the most shared and viewed things on social media. We could have an archive of hundreds of simple "meme" photos that are easy for new members to share on social media.
Chomsky is a person who has a global media persona and who has spoken out for IOPS. We should use this as much as possible in a way that engages pop-culture and more new member participation.
At this point can we attempt to get other celebrities or sports stars of any stature to mention IOPS?
Can we hijack cultural events with IOPS information, similar to the Yes Men?
There is so for us to learn and so much growing we have to do. Lets be both as silly, as engaging and as serious and the times demand.